Opera Mediaworks turns one, launches AdMarvel for Ad Networks

Mobile advertising company Opera Mediaworks has announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks. The platform supports mobile phones, tablets and connected TVs, and aims to help advertising companies build, optimize and manage their own ad networks.

AdMarvel for Ad Networks allows publishers to deliver directly-sourced campaigns across their owned and operated properties, as well as reaching onto Opera Mediaworks’ premium mobile network. The platform supports rich media ad units, including video and audio ads, and gives companies further access to building their own rich media ads thanks to Opera’s “Studio” tool.

Also announced today is the launch of OMAX 2.0,