Open Road Media on Follow The Reader

Jane Friedman’s friedman.jpgcurrent project, Open Road Media, is eBook venture about which people have lots of questions. Friedman logged on to Twitter today and answered some of those questions in a Twitter discussion led by Charlotte Abbot and Kat Meyer (#followreader). As of this posting the conversation is still going on, but here are some of the highlights, in a sort of Harper’s Index flurry.

Friedman said that the first Open Road titles will be released Spring 2010. She says the company will think of the author and their works as the brand. Agents will be involved in brokering deals with Open Road “where appropriate.”

The company plans to deliver formats for various eReader devices, like Kindle, Nook and Sony. Open Road is not like Vook–not doing text and video together. The company is acquiring fiction and nonfiction for a studio line of eBooks called “E-riginals.”

Open Road will rely heavily on social networks. Open Road will begin promoting as soon as the contract is signed, presumably using social networks. Friedman predicts “Exponential” growth in the eBook market.

See you next week.