Open Graph launch partners see early success with Timeline apps

A number of sites and applications, including Pinterest, Foodspotting and Rockmelt, experienced significant increases in referral traffic and activity in the month since launching Timeline apps, according to a blog post by Facebook.

The latest metrics reveal that Open Graph integrations can help companies bring users to their own properties. In the past, developers and marketers often felt forced to build applications within Facebook tabs or canvas environments, sacrificing traffic to their existing sites. Facebook seems to be making a point of letting these stakeholders know that Open Graph is not about bringing the entire web onto Facebook, but integrating Facebook across the web and mobile and letting more companies reap the benefits.

According

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