Native Advertising is Not the Future
The Online Publisher’s Association released a study on native advertising this week that pretty much validates everything we (or I, at least) thought about native campaigns for news publications these days.
1) Native Advertising is Not the Future
OPA President Pam Horan spoke with me over the phone and says that what the study really surfaced is that native advertising “is really an outgrowth of the custom and integrated marketing that OPA publishers have been leveraging for years.”
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