Ooyala Reports Big Tablet Video Viewing Share. But, Nielsen's More Focused Data Shows a Different Picture

TechCrunch summarized video watching data provided by video publishing and analytics firm Ooyala. Ooyala’s data indicates that tablets are used to watch 28% more video than desktops or smartphones. Videos views on tablets are also twice as likely as being viewed to completion (as opposed to abondoning before the video is finished) than other devices. “Longer” video is defined by Ooyala as those more than 10 minutes long. These long form videos account for 42% of the time spent watching video on tablets compared to 30% on other mobile devices (presumably smartphones) and 75% on connected devices like TVs and game consoles.