Only 2% Of Ad Agencies And PR Firms Use Twitter For Their Own Lead Generation

When a client speaks with an ad agency about setting up a campaign, they naturally expect that agency to know their way around Facebook, Twitter, YouTube and other social media. And while the agency might have this know-how, new stats show that they didn’t glean it from practicing on their own brand: a paltry few agencies actually use Twitter or Facebook to advertise their own company.

Coming to us from lonelybrand and eMarketer, this survey of senior marketing executives from a variety of agencies found that only 17 percent purchased ads on social networks to help their digital lead generation efforts.