Only 10.9 Percent Of Twitter Users Find Promoted Tweets Annoying
Twitter users appear to be pretty happy with the ads they’ve been seeing on the network lately. According to a survey by market research firm Lab42 examined by eMarketer, only 10.9 percent of US Twitter users dislike seeing Promoted Tweets in their timeline.
So why are Twitter users so happy with the ads they’ve been seeing?
24.8 percent of those surveyed explained that they have seen Promoted Tweets from brands that they found relevant to them, over 21 percent have received a discount or found out about a new brand through a Promoted Tweet, and 14 percent have retweeted a Promoted Tweet.
These responses are promising to Twitter, as it searches for a way to turn a profit.
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