People are watching more video ads than ever before. Earlier this month new statistics showed that in the third quarter of 2011 online video ad growth surpassed online video view growth and online video revenues are set to triple in 2011. New data from comScore just adds to the proof that online video is bigger than ever. According to comScore’s November 2011 U.S. Online Video Rankings, video ads accounted for 15 percent of all videos viewed in November and 1.3 percent of all the minutes spent viewing online videos.
comScore reports, “Americans viewed 7.2 billion video ads in November, with Hulu generating the highest number of video ad impressions at more than 1.3 billion, followed by Tremor Video in second with 1.1 billion.” Adap.tv, BrightRoll Video Network, Specific Media, CBS Interactive, TubeMogul Video Ad Platform, Microsoft, AOL and SpotXchange Video Ad Marketplace finished out the list of top U.S. online video Ad properties, according to the number of ads viewed.
Although Hulu clocked in with the most video ads, Tremor media delivered the highest duration of video ads. Tremor aired 594 million minutes of ads while Hulu aired 565 million minutes. The top 10 ad properties reached 52.4% of the U.S. population with their online video ads.
Joshua Cohen of Tubefilter crunched the numbers and found out that we’re each watching just under 16 minutes and 49 seconds worth of video ads per month, on average. This, he reports, “is about one minute and 11 seconds shy of the amount of commercials and promotional spots you watch in one hour of television.” That’s a statistic that makes me feel a little bit better about the amount of online video advertising we’re watching now, but also fills me with dread at how much more advertising they can cram into our online video viewing experience before we catch up to TV.
Do you feel at all overwhelmed with online video advertising yet?
Image Credit: Original image via Shutterstock, modified by Social Times
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.