Tips & Statistics On Engaging Online Video Viewers Through Social Media

This week Daisy Whitney, online video consultant, host of the New Media Minute and author of The Mockingbirds, released a new video called ‘The Social Video Effect’ that’s chock-full of interesting tips and statistics about the effect of social media on the online video world.

This week Daisy Whitney, online video consultant, host of the New Media Minute and author of The Mockingbirds, released a new video called ‘The Social Video Effect’ that’s chock-full of interesting tips and statistics about the effect of social media on the online video world.  The video features statistics and tips from Brightcove’s Like, Link, Share, Tweet how-to guide to video and social media.  Read on to learn more, and check out Daisy’s video below.

In her video, Daisy talks about some of the most interesting statistics from the Brightcove report.  Do the following statistics surprise you?

  • The average Internet user in the US spends about 4.5 hours/month on social networks
  • Video that is shared through social media performs better than video that is not
  • Every AutoShared Tweet from YouTube results in roughly 6 new YouTube views
  • Viewers that find new videos to watch via their friends and followers in social networks are more likely to view an entire video
  • Web pages with video are 50% more likely than pages with just text to show up on the first page of Google results

With these statistics, it’s hard to deny the huge role that social media plays in engaging online video viewers.  But what can companies and brands do to enhance the social effect of video?  Daisy and Brightcove suggest that companies and brands include Facebook, Twitter and other sharing buttons on their videos to enhance the sharing rate, as well as adding clickable calls-to-action within videos to boost engagement.

Check out Daisy’s video below and then share your thoughts with us in the comments.  How do you use social media to maximize the reach of your online video content?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.