Online video is booming, but many brands are finding that even if they’re getting tons of views on their videos they’re still having trouble getting viewers to engage. How can you convert a viewer into a customer? How do you get them to visit your website, follow you on Twitter, make a purchase or take action?
Viewbix, a new online video startup that lets you add interactive apps to any video (YouTube, Vimeo and Facebook), is helping to solve the issue of online video ROI, engaging viewers and driving calls-to-action through a variety of apps that get added directly to your video player. I had the opportunity to sit down with Viewbix CEO Jonathan Stefansky and COO Hillel Scheinfeld in Tel Aviv. While I was preparing for our meeting I made a Viewbix video of my own. Check it out below to see what the product looks like, and then read on to learn more!
As you may have noticed, I only added a few interactive apps to my video—my Twitter feed, a slideshow of pictures of my dog and the call-to-action—a button linking to my Twitter page. There are a lot of other options as well. You can add anything from printable coupons to Google Maps, Flickr albums, RSS feeds, QR codes, Skype, Stock quotes, Music playlists and more.
You’ll notice when you make your video that some of the apps are listed as ‘Premium.’ Currently they are all free, but Jonathan and Hillel told me that beginning in mid-November Viewbix will begin offering a Premium service. Additional Premium features will include the option to remove Viewbix branding or an option for complete custom branding, as well as analytics that track every action that takes place inside of the player.
But the big question is, does Viewbix really increase ROI? According to Jonathan and Hillel, upwards of 20 percent of viewers are clicking on the call-to-action button and over 40 percent are interacting with the player. If those aren’t good stats, I don’t know what are!
Hillel told me that the goal of Viewbix is “to put the entire web experience in the video player.” Creators can add all the key elements of their websites, social networks and more into the video player so that when they share the video on Twitter or Facebook or embed it around the Web they take all their calls-to-action and content with them. This makes it a snap for viewers to discover information and engage with the content.
But the proof, as they say, is in the pudding. Jonathan and Hillel shared a few examples of Viewbix in action and all sorts of different brands, non-profits, artists and companies are putting the service to use. The video below is for the Animal Humane Society—a non-profit. They’ve included a very clear call-to-action—a ‘Donate’ button right at the top of the player. Just watching the video on your own, you may not think to donate, but because that button is clearly marked at the top of the player you are more likely to take notice, click and make a donation.
Here’s another fun example from a DJ. Not only does it include a call-to-action for viewers to buy his music on Juno, but it also includes an audio playlist where viewers can hear more of his tracks, as well as a QR code app that lets viewers scan to sign up for his mailing list.
You can discover more examples on the Viewbix website. Let us know what you think of Viewbix in the comments below. How can you see yourself using the service to add calls-to-action to your online videos?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.