Online Video Marketing Tips From The YouTube Partner Playbook

You could be creating the best YouTube content in the world, but if you aren’t marketing it then the odds of your channel really taking off are slim to none. In his presentation of the YouTube Partner Playbook, Ryan Nugent talked about how to engage the YouTube community, social media and bloggers in order to promote your content and bring in more views.

YouTube is working on a Partner Playbook, chock full of tips to help their partners build their audiences, optimize discovery and maximize views.  At a YouTube Partner MeetUp in New York on June 16, 2011, Ryan Nugent from the YouTube Next Up Lab presented a draft of the Playbook.  This is part four in a series presenting tips gleaned from Ryan’s presentation of the YouTube Partner Playbook.  The other parts in the series include Online Video Optimization Tips, Analytics & Insight Tips, and Online Video Programming Tips.

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