Can Online News Revenue Ever Equal Newspaper Revenue?
Newspaper ad revenue is shrinking, and signs look bleak as to whether it will make a comeback. But the silver lining, many believe, is that online news sources make news more and more available to readers, so reader engagement with the news should be on the rise. As soon as we figure out a way to effectively monetize online news consumption, the revenue slump for news will be over. Right?
Well, before you get too hopeful, recent data is showing that overall engagement with the news is actually shrinking in the digital era.
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