Online Dating Tries a New Approach, Relies on Friends

When it comes to dating, do you trust your friends more than you trust yourself? Then, just in time for Valentine's Day, there's a new online matchmaking service just for you. It's called "Heartbroker," and it's looking to put the "social" back in online dating.

When it comes to dating, do you trust your friends more than you trust yourself? Then, just in time for Valentine’s Day, there’s a new online matchmaking service just for you. It’s called “Heartbroker,” and it’s looking to put the “social” back in online dating.

The service leverages Facebook to include friends in the online dating process, allowing friends to share information about their loveless buddies to better determine compatibility for and improve the quality of potential love matches.

If you hadn’t guessed already, a “Heartbroker” is the friend you pick to profile you to help you find a match.

Basically,

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