Before Launching Multiple Communities, Know Your Ideal Community Manager

When deploying multiple social networks and online communities across a large company, it’s likely that you will need a few people to manage those profiles and act as community managers.

For a while it was the “it thing” to poke fun at people who work in social media professionally. The joke usually goes something like this: “You’re a social media manager? So, you play on Facebook all day?”

You see that less today because the industry has matured and the position has become more commonplace in corporate structures and businesses.

It also died down because it became clearer to more people that working in social media for a company or corporation isn’t “playing on Facebook all day.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in