In Online Chatter, Target Bests Walmart

NEW YORK Walmart dwarfs Target in size, yet it loses out to its rival when it comes to consumer discussions online.
 
Target consumers are much more likely to speak about their shopping experience, according to online buzz monitor Crimson Hexagon, while chatter about Walmart often veered into discussion of the social implications of the retailing giant when it comes to labor practices and local retailers. It examined online chatter on blogs, Twitter, social networks and message boards for a one-month period beginning in mid-July.
 
Overall,