Online ads that don't suck

For many online media websites, it’s a struggle to balance giving proper display to online advertising and providing a great user experience in which advertising doesn’t compete with the site’s online content. There have been many attempts at creating ads that live alongside editorial content that range from the usual suspects like banner ads, pre-roll video ads, and in-line linking to the worst offenders like mouseover popups and ads that fly across the screen or take up the whole page.