NEW YORK While the ad industry reels on devastating financial news, digital marketing remains poised for growth, according to the latest data from eMarketer.
Advertisers will spend about $25 billion online this year in the U.S., eMarketer projects, which is a growth rate of 17.4 percent over last year.
In 2009, growth will drop somewhat, but will yield an impressive 14.5 percent for total ad spending of $28.5 billion.
By 2011, an anticipated boom in online video advertising, combined with a recovered economy, will mean spending growth greater than 20 percent for the first time since 2007. Marketers are expected to devote more than $40 billion to online advertising that year.