Adding Layers: The Onion Announces New Media Partnerships

The Onion — everyone’s favorite source for satirical news stories to IM and t weet to you seventeen times daily — has announced four new business partnerships this week with the Austin American-Statesman, St. Paul Pioneer Press, Wisconsin State Journal and The Denver Post. Under the terms of each individual deal, The Onion maintains the rights and responsibility for all creative content, while the four partnering media companies will each assume business management responsibilities.

The goal for these partnerships is the creation of new content and to eventually allow The Onion to further branch out into television and new online initiatives in addition to print.

Explains The Onion’s president and CEO, Steve Hannah:

These new business partnerships are win-win situations.