One Reason Agencies Might Have an Advantage Over Consultancies

R/GA says they handle risk better

LISBON, Portugal—When it comes to the burgeoning battle in the marketing world between consultancies and agencies, some execs say the agencies have at least one key advantage—risk-taking.

Speaking on Thursday at the Web Summit tech conference, Nick Law, global chief creative officer at R/GA, was asked about the increased competition agencies are seeing from the likes of Deloitte, Accenture and McKinsey. He said that while consultancies may be able to excel when it comes to implementing automation and other strategies, most of them are not built for the kind of gut thinking that’s sometimes required to launch a creative idea.

According to Law, agencies are still far ahead of consultancies in terms of creating a culture of creativity.

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