On the Current State of Old-School Media Relations

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A couple of media relations tidbits appeared in the news this week: an Economist writer wishes they could involve a little more “old fashioned subtlety” while a certain PR professional argues that we should throw the telephone out altogether in favor of more casual email conversations.

It’s true, as Gini Dietrich wrote in the comments, that many recurring complaints are about journalists beating up on PR, which makes for an unfortunately easy target.

What, then, is the current state of media relations? Last week our friend Peter Himler penned a PRSA op-ed on the subject, and it’s well worth a read.

Himler begins by reporting on others’ concerns that younger PR professionals don’t spend enough time developing their media relations skills amidst talk of paid/owned content.

The

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