On the Podcast: Yelp, MDC Acquires Sloan, and Fake Steve Jobs
On this week’s PRNewser Podcast we discuss the policy changes at Yelp, the acquisition of Sloane and Company by Canadian holding company MDC Partners, and the tussle between Newsweek tech reporter Dan Lyons (a.k.a Fake Steve Jobs) and Apple.
Waggener Edstrom’s digital consulting director Tac Anderson joined us for the second half to discuss the challenges brands face in using social media, or how to avoid the “zombie media trap,” as he calls it. Anderson also discussed the benefits of having internal experience before attempting to work through these challenges on the agency side.
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