On The Podcast: PRWeek Awards, NYT Snags WSJ PR Exec, Roger Smith Hotel Talks Social
Today PRNewser debuted our weekly podcast, with special guest Adam Wallace, Director of Digital Marketing for The Roger Smith Hotel, a family-run boutique art hotel in midtown Manhattan.
The Roger Smith has gained quite a bit of notoriety for their use of social media to drive revenue and awareness for the brand.
In regards to the company’s measurement of these efforts, Wallace said, “We’ve tracked enough to fully justify the program. It far and away covers costs.”
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