On the Podcast: Lebron's announcement, Marketwire acquires Sysomos, and Amanda Ernst from Crushable

On our weekly podcast this morning, we discussed the positioning and PR ramifications of the LeBron James signing. Though the “King of Akron” just joined Twitter, we now know the announcement will take place on ESPN tomorrow night at 9p.m., during an hour-long interview.

We then discussed the heat around the monitoring, measurement and listening space. Newswire company Marketwire follows its competitors with the acquisition of Sysomos this week.

Our guest (and former colleague) Amanda Ernst joined us to talk about her work as deputy editor of B5 Media’s Crushable