On the Podcast: Larry King steps down; Press release buzzwords, and Politco's Patrick Gavin
On our weekly podcast this morning, we discussed the end of Larry King’s long run on CNN, and what it means for PR. Next, we looked at a recent analysis of press releases revealing the most overused words–there are 161,000 “leaders” out there!
We then turned to Politico’s Patrick Gavin to find out more about what makes the publication’s newsroom tick.
Reporters are expected to know their beat on day one, have a personal brand and be incredibly fast.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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