FishbowlNY editor Amanda Ernst spent some time this morning on the mediabistro.com Morning Media Menu podcast, talking about today’s media news with hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven.
On the docket today, The New York Observer‘s story today about Condé Nast and the steps it’s taking to survive the recession, and a report that advertising dollars are not significantly migrating from television to online video.
Talk about those stories led to a discussion about advertising in magazines and TV. Amanda pointed out that many magazine publishers are stumped about what the future will require, with some claiming that their approaches, which include maintaining low rate bases or cutting ad prices, are the future of the industry. Matt said advertisers and ad buyers are just as stumped. Print and TV ads no longer create the same measurable return on investment that they once did. Conversely, Web ads can definitively show whether or not a user clicked through. Is that the future of media advertising? Listen in to the show to hear Amanda and Matt’s conclusions.
Also discussed: Jason’s recent work raising questions over whether reclusive author Thomas Pynchon was the narrator of his book trailer– a story The Wall Street Journal picked up on and confirmed after Jason brought it to light on GalleyCat.
You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.