Babies and parenting took over the mediabistro.com Morning Media Menu podcast this morning, as hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed Babble.com founder Rufus Griscom to talk about the future of parenting media.
Rufus talked about Babble’s growth in the three years since its launch, including an incredible boost in traffic in the last year. He attributed that to the site’s recent focus on tools, like the baby name tool.
“We’re probably the only parenting site that even attempts to do any real journalism,” Rufus added. “That actually publishes great writers and writes about people’s personal experiences [and] covers the news — news related to parenting whether it’s science, celebrity, product related…But in addition to that, we’re very focused on tools.”
Thanks to its rapid growth and respect within the parenting community, Babble has managed to survive and thrive during the current economic recession, even as parenting magazines like Cookie, which compete for the same advertisers as Babble, have folded.
“In the long run, the erosion of the print industry is good for us,” he said. “We’ve seen that already in terms of talent. We’ve interviewed, and in fact we just hired a wonderful editor, a new exec editor who came to us from Cookie. So in terms of talent, both with writers and editors…there is a lot of good talent out there because print is having such a tough time.”
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