Fraud. Bots. Inconsistency. Lack of transparency.
These are just a few of the concerns keeping digital marketers up at night, but the days of quietly tolerating them seem to be over. After years of leaving digital ad buys in the hands of media agencies and programmatic vendors, major brands are now getting hands-on with their advertising to help purge the problems casting shadows over the industry.
On this week’s episode of Adweek’s podcast, Yeah, That’s Probably an Ad, our panel of writers and editors looks at the progress being made in cleaning up the digital ad industry, which will literally be a center-stage discussion at the upcoming Dmexco conference in Cologne, Germany.