On Optimizing Content Before It Goes Live

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Here’s a not-so-super secret we bloggers share: no matter what Neetzan Zimmerman says, it’s often quite difficult to determine how individual posts will perform.

It’s one thing to track a piece of content after you press “publish”—and of course we’ve all taken Intro to SEO. But how can one most effectively predict the performance of content in order to, you know, optimize it?

We’ve reported on InboundWriter‘s products in the past, and we recently had a chance to speak with one of their clients to learn more about how her agency has been able to create more effective and engaging content by analyzing it before it goes live.

Erika Taylor Montgomery runs California’s Three Girls Media agency, which creates blogs, white papers and other sorts of content for clients “in a wide range of categories”.

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