On Mobile, Logged-In Shoppers Spend 10 Percent More Than Unregistered Guests (Study)

A new study from Moovweb of 1.8 million smartphone sessions finds that logged-in shoppers spend 10 percent more than guests, on average. Interestingly enough, the conversion rates for both parties were roughly the same.

Of the top 100 online retailers, Moovweb found that about one-third required mobile shoppers to register or log-in before making a purchase. In the study, though, Moovweb found that only a few more shoppers would choose guest checkout over a logged-in experience; smartphone shoppers were just 1.2