Omniture to Measure iPhone App Usage

Omniture SiteCatalyst is now measuring iPhone app usage. With the App Measurement, advertisers will have insight into ad clicks, page views and purchases.

“Applying analytics to mobile application use is a relatively new area that provides feedback to application developers and marketers,” Bill Gassman, research director of Gartner, said in a statement. “This will influence the future design of mobile applications and provide a better customer experience.”

App Measurement for iPhone is available for Omniture customers.

“Omniture is taking its innovation in Web analytics and extending it to the iPhone for mobile marketers and application developers to not only better understand their customers, but to coordinate and integrate mobile, online and offline initiatives,” Brett Error, CTO and vice president of products at Omniture, said in a statement.