OMMA Panel: Mobile Not Ready for Behavioral Marketing
According to panelists speaking at the OMMA Behavioral conference on Monday, behavioral marketing via mobile devices is still a few years away, MediaPost reports:
“Consumers are increasingly using mobile devices to access the Internet and make online purchases, creating trails of data detailing their Web behaviors. And in theory, mobile devices offer a geographic component for behavioral targeting,” according to Elgin Kim, the head of sales, West, for Nokia Interactive. Kim also said that Nokia achieved 40% conversion rates with ads based on behavioral data, specifically about people who watched movie trailers on their cell phones.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in