OMD Names Ben Winkler Digital Director
Media agency also taps Colin Sutton to head OMD Word
Omnicom's OMD media group has made two senior appointments: Ben Winkler, director of digital at IPG’s Initiative media network, as chief digital officer, and Colin Sutton, managing director at Group M's social arm M80, who becomes director of the agency’s social offering, OMD Word.
Winkler succeeds Erin Matts, who left to take a senior digital role at Anheuser-Busch.
Sutton's role is considered new as it has been significantly expanded and elevated beyond the scope of the previous social lead.
At Initiative, Winkler had oversight for the interactive marketing efforts for many of the agency’s flagship clients like Bayer, USAA, and Hitachi.
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