The last time we checked in with the VideoWatch/VidIQ YouTube brand chart, it was all about the Super Bowl. And now the Sochi Olympics are well-represented, with Games-themed spots from Samsung Galaxy, Chevy and Liberty Mutual making our Branded Web Videos Top 10.
An intriguing entry high on the list: New Zealand Air's four-minute spot about in-flight safety instructions that garnered 1.6 million views. Of course, it helps if you partner with the Sports Illustrated Swimsuit Issue and its models such as Chrissy Teigen and Jessica Gomes.
Check out the full VideoWatch/VidIQ ratings here:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.