Olson Engage and 360i Expose the Horrors of Playdates for Oscar Meyer

New campaign focused on "parenting influencers" with YouTube component.

We are not moms, but we can totally understand how crazy playdates for toddlers must be.

On that note, stunt-friendly Minneapolis firm Olson Engage recently promoted this campaign created by digital agency 360i (the Oreo guys) for client Oscar Meyer. It stars two moms who have very different reactions to a mini-party starring their young and very curious kids.

The point? The only reliable thing in a young mom’s life might just be a basic sandwich.

ICYMI, this project was a collaboration with the YouTube team What’s Up Moms, who have nearly half a million subscribers to their series detailing the comedic pitfalls of having young kids.

While ad agency mcgarrybowen is working on the TV spots in the campaign, 360i created these digital videos and Olson Engage promoted the work by sending what it called “#Sanewich Survival Kits” to a group of “key parenting influencers” like, say, friend of the site Peter Shankman and dad vlogger Chris Pirillo:

There’s also a microsite featuring some UGC inspired by the hashtag. We like that the campaign has very little to do with sandwich meats.

And, of course, free stuff is always a good way to score a mention.