Olson Engage and Terminix Feed Kobayashi Tater Tots
It's the agency's latest stunt for the bug-killing client.
Fans of viral videos probably know Takeru Kobayashi as the world’s most famous competitive eater: he’s swallowed more hot dogs, Twinkies, pizza slices, meatballs, and hamburgers in one sitting than anyone else on earth.
What other creatures eat like crazy? Termites.
For that reason, Olson Engage of Minneapolis thought Kobayashi would be a perfect spokesperson for their client Terminix. In the very recent past, the bug-killer brand has earned media attention for pop culture stunts like one that involved offering Shia LaBeouf a cool $10K to cut off his rat-tail.
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