Older Players Generate Four-Fifths of Freemium Gaming Revenue, Flurry Finds

Younger players from ages 18 to 24 may be the most active gamers in terms of the minutes they spend in apps compared to other age groups. But older players account for the vast majority of revenue, mobile analytics company Flurry found.

The company looked at 20 million users across all of the freemium games it supports. (Flurry has about 110,000 apps in its system.)

The company found that while 18 to 24-year-olds make up 32 percent of the time all players spend in freemium games, they only bring in 16 percent of overall in-app purchase revenue.

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