Old Spice Scores Again With Mustafa/Fabio 'Hunk Off'
YouTube Trends says the Old Spice face-off between Isaiah Mustafa and Fabio, dubbed “Mano a Mano In El Baño,” collected 22 million views. “The Man Your Man Can Smell Like” video and the July 2010 campaign called “Questions” got millions more, but still.
And, in case you missed it (we did surprisingly), Mustafa won.
The campaign gets kudos from Mashable and Gary Vaynerchuk on Entrepreneur for giving Mustafa’s campaign additional legs and using Fabio’s ability to tap into people’s memories of advertising past.
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