Old Spice Releases 8-Bit Video Game Featuring Dikembe Mutombo
In a clever advertising campaign, Old Spice has created an 8-bit video game featuring basketball star Dikembe Mutombo.
The video embedded above introduces the game–we’d love to see more interactive gaming like this instead of banner ads. Here’s more from AgencySpy:
Yes, this is the basis of a real-time, online 8-bit gaming experience from W+K for Old Spice dubbed “4 1/2 Weeks to Save the World,” which will have our hero embark on weekly globe-trotting missions based on current event and help prolong our lives on this planet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in