So Old Spice Hasn't Lost Its Mind

Last week, we thought Old Spice had gone crazy. Turns out they’ve gone crazy like a fox.

While we were lamenting the possible loss of Isaiah Mustafa, Old Spice and its ad firm Wieden & Kennedy have decided to kick its publicity up a notch by pitting its successful spokesperson against Fabio, who also has had a lot of success as a spokesperson.

Rather than letting its old marketing gimmick go stale, the brand has added a new element —