Old Navy: GIF Diva
Retailer parks photo booth on the red carpet for VH1's Divas concert, looking for viral pics
Old Navy's presence during VH1's popular Divas concert on Sunday night will include pricey 30- and 60-second spots during the cable channel's telecast. At the same time, there's a potentially fun digital component to point out.
The retailer is sponsoring a GIF photo booth on the red carpet and backstage at show, which will take place at Los Angeles' Shrine Auditorium. In a nutshell, the technology takes photos and creates limited-motion GIFs of those in the booth.
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