Old Media Titans Embrace Facebook
So, Facebook unveiled their much-awaited new advertising scheme. Basically, it’s a strange hybrid of Amazon.com, Epinions.com and Yelp.com all fused with Facebook’s infrastructure. From now on, users’ profile pictures will be displayed next to commercial messages about items users purchase or review. Here’s an example from the Times:
For example, going forward, a Facebook user who rents a movie on Blockbuster.com will be asked if he would like to have his movie choice broadcast out to all his friends on Facebook.
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