OKCupid Co-Founder on Emotional Experiments: In 20 Years, No One Will Care
We’ve all heard about Facebook‘s ill-conceived “emotional experiment” and OKCupid‘s even better follow-up. While Facebook’s research only concerned slight tweaks in the algorithm that determines which stories show up in users’ news feeds, OKCupid experimented on total strangers who would later meet each other and go on what we call “dates.”
We’re interested in the story primarily because Facebook’s response was simply a blog post that didn’t serve as a very effective piece of self-defense. OKCupid co-founder Christian Rudder, on the other hand, has gone all out to defend his company’s practices as the kind of thing we deal with every day as connected individuals — whether we know it or not.
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