Celebrity tabloid OK! is going digital, pairing with digital publishing company Zinio to bring the magazine to computer screens and iPhones everywhere.
Until recently, Zinio, which has published digital versions of magazines, could only provide content via computer. But a recent app for iPhone and iPod Touch means that the company’s digital magazine selection, now including OK!, can be read on the go. It’s also especially timely since the world expects Apple to release its version of a tablet e-reader — which will presumably have access to iPhone apps — very soon.
So OK! looks pretty smart for launching a digital version with Zinio today. The magazine’s January 25 issue was available this morning, and new issue will now be available at midnight Wednesday each week. Readers will have free access to the first five pages of every issue, and a yearly digital subscription can be purchased for $33.99.
Said Lori Burgess, OK!‘s publisher:
“We’re an international brand with a global readership, and Zinio gives our consumers the instant access they crave, wherever they are. This is an important time of change in the publishing industry, as young, tech-savvy readers look for increasingly efficient ways to get their news and entertainment. We’re excited to be one of the publications leading the charge.”
If it can bring the magazine to iPhones and tablets, we think the deal sounds pretty promising. But now magazine publishers need to take it one step further: create a digital version that will drive conversation and add value in the digital form.
Full release after the jump
OK! AND ZINIO ANNOUNCE DIGITAL VERSION OF WEEKLY MAGAZINE
NEW YORK, January 13, 2010 Â– Premier celebrity news brand, OK! Magazine, and Zinio, the world’s leader in digital publishing, technology, distribution and services, today announced a partnership that offers a weekly, digital version identical to OK!’s U.S. print edition. The full-color, digital magazine is available at zinio.com/OK every Wednesday starting at 12 a.m. EST, with the January 25, 2010 issue posting this morning.
“We’re an international brand with a global readership, and Zinio gives our consumers the instant access they crave, wherever they are,” said Lori Burgess, Publisher, OK! Magazine. “This is an important time of change in the publishing industry, as young, tech-savvy readers look for increasingly efficient ways to get their news and entertainment. We’re excited to be one of the publications leading the charge.”
Similar to thumbing through the print version at a local newsstand, readers of OK!’s digital version can fully preview the first five pages of each issue, free of charge, while interacting with the content through clickable links.
“We share OK! Magazine’s commitment to offering their loyal readers the
celebrity news they desire immediately, supplemented with beautiful,
full-color photographs,” said Rich Maggiotto, President & CEO, Zinio. “Even when U.S. readers are on the other side of the world, they still can access their favorite content, which we now can offer to digital subscribers hours before it hits American newsstands.”