OK! magazine has launched a Turkish version with a 50/50 mix of Turkish celebrity news and Anglophone (mostly UK/North American) celebrity news. It is the 14th international edition of the magazine and is being published by GD Gazete Dergi, one of Turkey’s largest media groups their properties also include the Turkish editions of Marie Claire, Marie Claire Maison, Rolling Stone, Seventeen, FHM, Arena and some of the country’s largest newspapers and television networks.
GD Gazete Dergi’s parent company, the Ciner Group, is one of Turkey’s largest financial groups.
According to a Guardian interview with Christian Toksvig of UK OK! publisher Northern & Shell:
“OK! brings its unique mix of respectful and exclusive coverage of leading local and international celebrities to the Turkish readers for the first time […] Our advertising proposition is also strong in a market which is developing very fast compared to more mature Western markets.”
Translation: The Turkish edition will be less salacious than UK/US editions (note the use of the word respectful, folks) and that both Northern & Shell and Gazete Dergi are expecting rapid profits from the publlication.
The initial print run will be 50,000 copies, with a cover price of 1 Turkish lira roughly equivalent to US$1. Cover price will rise to 3 Turkish liras within the year.