Here’s a fun quickie: OK Go, the band responsible for all those odd Rube Goldberg-style music videos that collaborated with Chevrolet on its 2012 Super Bowl ad (and later accused Apple of ripping off its work) has finally agreed to endorse another brand.
This one is for top Chinese furniture store Red Star Maccaline. It’s basically the Chinese IKEA.
Here’s the ad, which is as visually crazy as you’d expect:
…and here the band explains the project:
Whatever you may think about the group’s music, they’ve certainly established their “brand” and made a good amount of money in the process.