Ogilvy Expands Sustainability Practice, Launches "OgilvyEarth"
Ogilvy & Mather is expanding the agency’s global sustainability practice, and as a result has unified related offerings into a new entity: OgilvyEarth. The WPP Group owned agency calls the new practice, “the first global, cross discipline practice created to help businesses deal with the communications of sustainability as they move beyond “green marketing.”
One of OgilvyEarth’s initiatives is with the U.N. “to develop a campaign that builds awareness about the landmark United Nations Climate Change Conference in Copenhagen in December 2009, where 192 nations will negotiate a successor treaty to the Kyoto Protocols for limiting greenhouse gas emissions,” according to a company statement.
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