[Updated] Office Max Tests Web Program That Offers Political Targeting

LivePredict can pinpoint blue and red voter groups

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point.

(UPDATED: After this story published, Office Max's e-commerce execs denied using the Census-based political data in Monetate's LivePredict system.)

To convert paid search and display ad placements into sales, the Naperville, Ill.-based chain is doing the usual: optimizing its landing pages and overall website so it provides everything from relevant products to a specific design layout. But

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