Office Depot's Sunday Circular Goes Digital
NEW YORK Office Depot is using part of the $100 million it spends annually on Sunday circulars to launch an online show touting weekly deals.
Dubbed Smart Specials with Matt and Matt, the show will supplement Office Depot’s print product. Consumers can watch the show on TheSurvivaloftheSmartest.com and Hulu. The retailer will also send out e-mail links to its rewards members. WPP’s Young & Rubicam in New York produced the Matt and Matt show.
One promo for Smart Specials shows the hosts trying to convince consumers that not joining Office Depot’s Worklife Rewards loyalty card program is like “burning money.”
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