Offerpop Rolls Out Fan Profiles For Timeline Pages
Will Facebook users who like brands like them enough to create their own fan profiles on those brands’ timeline pages? That’s the premise behind today’s release of fan profiles by social marketing platform Offerpop.
Will Facebook users who like brands like them enough to create their own fan profiles on those brands’ timeline pages? That’s the premise behind today’s release of fan profiles by social marketing platform Offerpop.
Fan profiles, built to take advantage of Facebook’s conversion of pages to timeline at the end of last month, allow Facebook users who have liked pages to create brand-specific profiles on those pages and connect with other fans of those brands.
Fan profiles can be created in two steps, during which they are automatically populated with all interactions the user has had with the brand, including likes, comments, and shared content.
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