Offerpop said Audience Explorer taps all of the major social networks with its new data-analysis, data-visualization and audience segmentation capabilities, enabling brands to identify and understand potential high-value customers, as well as track marketing performance and target their advertising campaigns.
The company added that Audience Explorer’s filtering capabilities allow clients to create and save unlimited custom-defined audience segments, which can be exported for use in other systems, such as customer-relationship-management and data-management platforms.
Co-founder and CEO Wendell Lansford said in a release introducing the new offering:
Audience Explorer makes data easily digestible and instantly actionable. The software drills into the data for you, optimizing campaigns, segmenting audiences, tracking performance and discovering your most high-value customers. The ease of use and ongoing monitoring offered through the tool makes it a lifeline for overwhelmed digital marketers and an essential tool for instantly increasing marketing performance.